Shiono Koryo’s “Fan Brand” trademark was created in 1908, when the company began to focus its business on fragrance ingredients. At that time, the third generation Kichibei Shiono, likens to the “fan” to the Shiono family crest of “three pine trees facing each other”. The fan is counted as a good luck charm within Japan and is synonymous with “prosperity”, and as such represents a wish for the company to continue to flourish and grow… The “ever-green pine trees” that adorn the fan also represent these desires.
The company first registered this trademark in1909, and until today it has been used more than 100 years. Shiono Koryo keeps striving for the prosperity of next 100 years.