In Shiono Koryo, R&D, Martketing, and Sales teams are working closely together to develop flavors and fragrances that anticipate the needs of clients and consumers. Our research and development system consists of four areas: "Marketing" to prospect future needs, "Flavor/Fragrance Creation" to develop flavors and fragrances, "Materials and Technology Development" to conduct basic research and development of materials, and "Cost Innovation" to pursue price competitiveness.
Marketing team works together with R&D and sales to develop products and make new proposals through conducting market research in both Japan and overseas, and trend analysis. Sometimes we also bring together knowledge from outside the company to take on a consulting role, such as proposing strategic approaches that go beyond the general framework of flavor and fragrance proposals. In addition to exceed the client's expectation, "Evaluators" who are evaluating and planning the developed flavors and fragrances, are assigned to each category to check the quality of submitting samples and respond quickly to the sample request.
Product developments and proposal makings based on the unique and original market research and analysis that satisy future needs
Through domestic and international market research by flavor and fragrance marketers, we analyze each category trend. We develop products that anticipate market needs that customers are not even aware of, and we actively make proposals.
We collect knowledge from inside and outside the company and respond to various concerns of customers. We are capable to do so because of our network of diverse businesses and suppliers.
Evaluators assure the sample quality
To maintain the quality of submitted samples, each category has its own dedicated evaluator. We provide speedy and accurate proposals that satisfy the clients.
Materials & Technology Development Lab
From a technological perspective, we prospect the future needs and conduct fundamental research to shape the future of Shiono Koryo. Through the search for new materials, development of processing technology, applied research on synthetic flavors and fragrances, and creation technique, we develop new materials that will bring uniqueness and originality to Shiono Koryo. Our four main areas of work are "organic synthesis", "material development", "analysis", and "research presentation. In recent years, we have been promoting initiatives for social good issues linked to CSR and SDGs.
Using accumulated organic synthesis technology, we conduct synthetic studies on flavor and fragrance compounds, and the creation of specialty chemicals. We also develop materials using processing technology that is based on the technologies of distillation, extraction, column processing, etc.
We develop new materials for flavor and fragrance creations. Using natural materials, natural/synthetic ingredients, as well as various processing technologies, we develop value-added materials.
We analyze flavors and fragrances on the market by using a variety of methods and analytical equipments(GC, GC/MS, NMR) to explore the possibilities for recreating them in natural and synthetic compounds.
We take part in academic conferences like the Symposium on the Chemistry of Terpenes, Essential oils and Aromatics (TEAC), the Chemical Society of Japan, the Pharmaceutical Society of Japan, the Japan Society for Bioscience, Biotechnology, and Agrochemistry, and the Japanese Society for Horticultural Science. Through our presentations and publications, we report our research results and convey our technical prowess to an external audience.
FLAVOR / FRAGRANCE CREATION
The application of taste and aroma to foods is referred to as “flavoring” (a food additive product). Since our development in 1921 of Japan’s first essence product, the Uchiwa Essence, Shiono Koryo has been engaged in developing flavorings for beverages, sweets, cold desserts, alcoholic drinks, dairy products, toothpastes, tobacco, and other products. Seeking to make consumers’ meals all the richer, we have continued to develop a range of flavorings over the years.
Representative products: beverages, candy, ice cream, etc.
Representative products: processed foods such as retort curry and instant noodle cups
The application of scents to non-food products is referred to as “fragrance.” Shiono Koryo’s goal is to bring enrichment and comfort to the lives of consumers through fragrance. In addition to the fragrance industry, we work with cosmetics, toiletries, and household and air care products. We pay particular attention to usability and functionality, all while pursuing the latest fragrance trends.
Fine Fragrance / Cosmetics
Trendy fragrances used in perfumes and cosmetic products. In order to eliminate the strong scent of the base ingredients used in hair coloring agents and other products, we offer items with high masking qualities.
Representative products: Eau de Cologne, perfume, lotion, beauty serum, skin care products, hair coloring, etc.
Fragrances that lend characteristic qualities to shampoos and conditioners.
Representative products: shampoo, conditioner, body wash, soaps, bath salts, etc.
Fragrances specifically designed to have a hygienic and clean scent and used in detergents and fabric softeners. We also offer products designed to have increased lingering fragrance.
Representative products: detergent, fabric softener, deodorants, detergents for home furniture and living spaces, toilet cleaner and cleaning agents, insecticides, etc.
Various aromatics used to add fragrance to incense, candles, and other airborne items.
Representative products: air fresheners, incense, reed diffusers, candles, etc
We even create our own noisome odors...
Fragrance makers also deliberately create noisome odors in order to perform tests on how to properly mask unpleasant smells. This includes synthetically reproducing the smells of raw garbage, pet excrement, and more. “Masking” refers to the process of covering up foul odors with a different smell. One familiar example is the way fragrances are used to mask the foul odor of hair colorants used in salons. Masking these odors requires first analyzing their properties and researching what other scents they interact best with. This requires first developing the foul odor in the lab. As the phrase “fight fire with fire” goes, masking foul odors requires understanding them through and through.
COST INNOVATION DEPARTMENT
It is important for our products to be "good" but also "reasonable" in order to provide to clients. We work closely within the company to reduce material and engineering costs to accelerate product development. In the globalized market environment, we always strive to pursue cost competitiveness.