Corporate Philosophy
We have pride in our mission to enrich the lives
of our customers through flavors and scents
that we have perfected through years of enhanced technology
and sensitivity and from a position of sincerity.
Message From The President
Shiono Koryo is a flavoring and fragrance manufacturer founded in 1808 as Shionoya Kichibe Shoten, which was primarily a Japanese and Chinese medicine and pearl wholesaler. Our company shifted its focus to flavors and fragrances in 1908. In 1921, we had successfully developed our own essence as Japan’s first domestically produced essence. Since pioneering this innovative product line, our essence has not only become a popular brand loved by customers but also a mark of the trust placed in us.
Close coordination between our R&D, Marketing and Sales Teams drive forward product development that capitalizes on proven flavors and fragrances technologies, meticulous marketing to better anticipate consumer preferences and market trends as well as extensive knowledge about customer needs. We go beyond excellent flavors and fragrances to create safer and more reliable products. Our development process strives to realize functional flavors and fragrances, whether those with antioxidative or psychological benefits. These endeavors both address challenges faced by our customers and enhance product value.
Our company established local production and sales subsidiaries in Taiwan (Taiwan Shiono Koryo) , China (Shanghai Fangjing Koryo) and Thailand (Shiono Koryo Thailand) to actively support demand overseas.
Shiono Koryo also incorporated its synthetic chemical division as Shiono Finesse to act as a specialized outsourcing company developing and manufacturing input substances for pharmaceutical products in addition to launching Kitchibe Co. as a fragrances design company that resolves problems directly related to consumers, markets, and clients. In this way, we have continued to grow as a flavors and fragrances design conglomerate .
We have overcome many difficulties since our founding by advancing technologies and sharping our senses. As modern day brings another transformational period, we will continue to persevere in a new business climate.
The potential of flavors and fragrances is infinite.
Our hope is to enrich and invigorate the lives of all people through flavors and fragrances. We will design a business and well-being for everyone under our motto of sincerity through our everlasting pursuit of creativity in every sector.
Company President
Taichi SHIONO
"Fan Brand" is How We Run Our Business
We first registered the trademark "Fan Brand" in 1908 when we began to focus our business on fragrance ingredients. Our founder, Kichibei Shiono, likens to the "fan" to the Shiono family crest of "three pine trees facing each other". The fan is counted as a good luck charm within Japan and is synonymous with "prosperity", and as such represents our wish for our company to continue to flourish and grow... The "ever-green pine trees" that adorn the fan also represent these desires.
Furthermore, a "fan-like business" concept has existed in ports from long ago. If business is going through a period of expansion, the fan is open, and when business is stable, it should be closed. The philosophy behind this is that "one should be able to flexibly adjust business direction according to the current situation." Since then, the heads of successive generations have operated the business as a "fan-like business". We hope to be flexible as a fan so that our company may prosper. This meaning is also carried into the Shiono Koryo Fan Brand mark.
Vision
An long-established innovative company
that develops people and culture through flavors and fragrances.
Employee Philosophy
To enrich people's lives and make the better world through flavors and fragrances, Shiono Koryo never gives up challenging in all fields creatively. We are flexible to changes in the market environment, and we also try to expand the scope of our problem-solving. Our motto is to learn from our mistakes and turn them into opportunities with a sense of speed. This has been a Shiono Koryo's guiding principle and identity since its founding in 1808, and it has been applied to our business now.
