企業理念

以誠信為本，砥礪技術與感性，
藉著香氣與香味，豐富與潤澤人們的生活，
是我們的使命、榮耀與喜悅。

董事長致辭

Shiono Koryo is a flavoring and fragrance manufacturer founded in 1808 as Shionoya Kichibe Shoten, which was primarily a Japanese and Chinese medicine and pearl wholesaler. Our company shifted its focus to flavors and fragrances in 1908. In 1921, we had successfully developed our own essence as Japan’s first domestically produced essence. Since pioneering this innovative product line, our essence has not only become a popular brand loved by customers but also a mark of the trust placed in us.

Close coordination between our R&D, Marketing and Sales Teams drive forward product development that capitalizes on proven flavors and fragrances technologies, meticulous marketing to better anticipate consumer preferences and market trends as well as extensive knowledge about customer needs. We go beyond excellent flavors and fragrances to create safer and more reliable products. Our development process strives to realize functional flavors and fragrances, whether those with antioxidative or psychological benefits. These endeavors both address challenges faced by our customers and enhance product value.

Our company established local production and sales subsidiaries in Taiwan (Taiwan Shiono Koryo) , China (Shanghai Fangjing Koryo) and Thailand (Shiono Koryo Thailand) to actively support demand overseas.

Shiono Koryo also incorporated its synthetic chemical division as Shiono Finesse to act as a specialized outsourcing company developing and manufacturing input substances for pharmaceutical products in addition to launching Kitchibe Co. as a fragrances design company that resolves problems directly related to consumers, markets, and clients. In this way, we have continued to grow as a flavors and fragrances design conglomerate .

We have overcome many difficulties since our founding by advancing technologies and sharping our senses. As modern day brings another transformational period, we will continue to persevere in a new business climate.

The potential of flavors and fragrances is infinite.

Our hope is to enrich and invigorate the lives of all people through flavors and fragrances. We will design a business and well-being for everyone under our motto of sincerity through our everlasting pursuit of creativity in every sector.

Company President
Taichi SHIONO

「扇印」是我們的生意經營之道

1908年，我們開始以香料為主業時，選擇「扇印」成為我們的商標。創始人塩野吉兵衛，由於塩野家家徽為「翕頭三松」，將我們的生意比作「扇」。眾所皆知，扇子的日文別稱為「末廣」，亦是日本的吉祥物之一。含有希望我們的生意能長久興隆、茁壯的期盼⋯⋯。扇上描繪的「常綠幼松」也包含著同樣的祈望。

此外，船場自古流傳著「扇形經營之道（扇子商法）」的說法。在公司的拓展期展扇，安定期時收扇。是一種「應依據時勢，柔軟應對，改變經營方針」的想法。自此之後，我們繼承了歷代負責人的意志，謹遵「扇形經營之道」經營生意。有如柔韌的扇子一般，目標成為日漸擴展興盛的企業。塩野香料的扇印也包含著這樣的理念。

願景

一家用香氣養成人才和創造文化的老字號轉型企業

1808創業以來的員工哲學

為了讓香料更加豐富人們的生活，世界變得更美好，塩野香料公司的員工將秉持創新的精神在各個領域持續挑戰。靈活應對市場環境的變化，並對香料以外的世界提出方案，擴大解決問題的領域。我們的座右銘是從錯誤中吸取教訓，並迅速將其轉化為機會。自1808年創業以來，這一直是塩野的規範，並且作為商品和商業經營的特性。

10個價值觀

  1. 相信香氣、香味的可能性
  2. 可能性因知性而成形
  3. 速度能轉化為成果
  4. 主動思考、行動、推動
  5. 勇於挑戰，不怕失敗
  6. 不是才能，而是貫徹到底的能力
  7. 保持幽默感與正向思考
  8. 誠實至上
  9. 人溺己溺
  10. 樂於改變，自我提升

10個行動方針

  1. 坦誠對話
  2. 先計劃再行動
  3. 謙虛為上！反求諸己
  4. 從改變中學習，不斷自我提升
  5. 成為多元能力的人才
  6. 從察覺問題中培養領導力
  7. 化繁為簡
  8. 思慮周全
  9. Give&Take！從付出做起！
  10. 抱持正確的企圖心