Corporate Brand

Corporate Color

SHIONO BLUE

SHIONO BLUE, the corporate color of Shiono Koryo, represents both the tradition we have inherited since our founding in 1808 and our commitment to taking on the future. Connected to the deep green-blue tones of the pine in the Shiono family crest, this color symbolizes the integrity, depth, and authentic dignity of a long-established company. At the same time, SHIONO BLUE is not a color of conservatism. It carries transformation within it—the intelligence, speed, and spirit of challenge needed to open the way to the future, 100 years or even 200 years from now. Reflecting our will to keep moving forward and continue evolving, SHIONO BLUE will remain a guiding presence for the future of Shiono Koryo.

Corporate Symbol

The Fan Emblem

The Fan Emblem, the motif of our corporate symbol, represents the origins and spirit of our business. The fan bearing the Shiono family crest, known as the “Three Interlocking Pines,” was registered as a trademark in 1908. Since then, it has been passed down through generations as a symbol of prosperity, growth, and hope for the future. In Japan, fans have long been seen as symbols of good fortune. Their spreading shape is often understood as a sign of hope for the future. The evergreen young pines depicted on the emblem represent lasting vitality and a spirit of continuous challenge. In Senba, Osaka, there is also a traditional business expression known as the “fan method”: open the fan in times of economic growth, and fold it in times of decline. This reflects the idea of changing business decisions flexibly in response to the times. Since its founding, Shiono Koryo has carried this spirit, conducting business with both steadiness and challenge. Combined with the gradation of SHIONO BLUE, the Fan Emblem symbolizes both the pride of a long-established company and the spirit of an innovator.

Corporate Slogan

Where Ideas Meet Scent

“鼻で企む” (Hana de Takuramu), expressed in English as “Designing Experiences Through Scent,” is a slogan that distills the essence of Shiono Koryo as a company whose work begins with scent. Scent is invisible and intangible. Yet it has the power to shape how people feel, choose, and remember—and to influence the quality of life and culture.
Shiono Koryo has long understood this power, using scent to help shape people's lives and culture. At its heart is our commitment to designing the future through scent. In Japanese, the word “企む” (takuramu) carries a sense of intelligence and playfulness, imagination and innovation. What we seek lies beyond scent itself. This phrase embodies our challenge as a company that continues to expand the possibilities of scent.