About
President and CEO, Taichi Shiono

A tradition that shapes the future.

Since our founding in 1808, Shiono Koryo has remained committed to serving society with integrity and enriching people's lives through the power of scent.

From our origins in the herbal medicine trade, we have navigated major shifts in history—from the modernization of the Meiji era to postwar recovery and globalization-through continuous challenge and self-transformation.

From transforming our business into a fragrance trading company to evolving into an R&D-driven enterprise, pioneering the mass production of Japan's first domestic essences, expanding overseas, and venturing into major shifts in history—from the modernization of the Meiji era to postwar recovery and globalization—through continuous challenge and self-transformation.

Today, our R&D, marketing, and sales teams work closely together to create new value guided by a deep understanding of consumer insights. With our domestic and international network, along with the expertise of group companies such as Shiono Finesse and KITCHIBE, we are now able to create value not only in scent itself, but across the broader domains that surround it.

The future is unpredictable. That is precisely why we continue to create new value, free from existing frameworks.
We believe in the power of scent to make society better, shaping that power through intellect and turning challenges into results with speed.

Tradition is meant to move us forward.
Shiono Koryo will continue to reinvent itself, shaping the future of scent.

President and CEO,
Taichi Shiono